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Are the new Google FREE Hotel Ads as good as they sound? Yes and No Google recently announced it is giving all lodging properties a free listing in the search if you have a Google Hotel Center Account. What are Google Hotel Ads? Hotel Ads show room availability...
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What Should You Be Doing NOW The president of Marriott announced in a heart wrenching speech online that they are making wide spread changes in the Marriott business model. Employees are facing lay-offs, members of management are not taking a salary, locations are...
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Warning – You might need a degree in craziness to understand this. The idea of book direct (#BookDirect) is not as simple as you think. There are simple things a lodging can do to encourage a guest to book direct, but what do the Online Travel Agents think about...
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Facebook Advertising Basics for Innkeepers, Short Term Rental Owners, and Airbnbs Facebook Advertising Basics for Innkeepers, Short Term Rental Owners, and Airbnbs As spring and summer get closer, you will see more ads in your Facebook news feed. Advertising your...
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Sell Your Airbnb For A Profit What Happens When You Sell Your Airbnb ? Whether you specifically bought your property to rent out on a 3rd party agents such as Airbnb, or you stumbled into Airbnb with your legacy home, you may now realize that you have a very valuable...
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Inn Quality Sheets for the Home, Airbnb or B&B Whether you are a homeowner, Airbnb host, Innkeeper or a fine hotelier, you can take advantage of our expertise garnered over the course of nearly a decade of selling sleep at our Maine Inn. From the beginning, one of...
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More and more Airbnb hosts are realizing that they need to diversify their Airbnb marketing and advertising. Airbnb is a nice launching pad for new hosts and properties. But, if you want to move to the next level of lodging, you need to diversify and increase your...
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In my recent BDN Blog post, I pointed out that there are misconceptions about the use of alcohol and wine in selling room nights. Unfortunately, many new Airbnb and bed and breakfast owners are not aware that they should not be so casual when offering wine to their...
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Blockchain Technology, the technology behind cryptocurrency, is being tested in many different industries. The use of blockchain technology in the travel industry is exciting. The travel industry has been stunted by a lack of innovation and suffocating because of high...
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Facebook as Part of your direct marketing strategy 2018 The Facebook Algorithm, direct bookings, revenue management and freelance assistant – what lodging need to know The Cambridge Analytics Scandal may have caused you to lose Facebook followers, but hopefully,...
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